China Digital TV Announces Two New Contract Wins - Jun 2, 2009

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China Digital TV Announces Two New Contract Wins

PRNewswire-Asia
BEIJING
Jun 2, 2009

China Digital TV Holding Co., Ltd. ("China Digital TV" or the "Company"), the leading provider of conditional access systems to China's expanding digital television market, today announced that the Company has won contracts to provide conditional access (CA) systems to Jiangxi Broadcasting Television Network Co., Ltd (Jiangxi TV Network), a provincial TV network operator, and subscriber management system (SMS) solutions to Zhongguang Movie and TV Satellite Co. Ltd, a China Central Television (CCTV) subsidiary and content distributor.

As the provincial level TV operator in Jiangxi, a province in southeastern China, Jiangxi TV Network covers nearly 5 million cable TV subscribers across 11 municipalities. Upon the completion of the digital TV mass migration project, Jiangxi TV Network will be able to transmit up to 200 digital channels to its subscribers.

"As the only domestic CA supplier to have excelled under Jiangxi TV Network's rigorous selection process, we are proud that China Digital TV has been chosen as the operator's trusted partner," said Mr. Dong Li, China Digital TV's president. "This once again demonstrates that China Digital TV's strong track record, advanced technology and high-quality customer service give us a strong advantage when competing for new contracts."

Separately, China Digital TV has won a contract to provide its new Miracle 3.0 SMS solution to Zhongguang Satellite. As part of Zhongguang Satellite's subscriber management upgrade project, China Digital TV's Miracle 3.0 SMS solution will enable the company to optimize its customer account management and fee collection process. Zhongguang Satellite distributes the content of four CCTV channels to more than 300 million end users through over 7,000 head- end receivers in China.

As of today, China Digital TV's SMS products have been installed on over 60 domestic TV platforms.

Safe Harbor Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995.

These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "may," "should" and similar expressions. Such forward-looking statements include, without limitation, statements regarding the comments by management in this announcement about trends in the CA systems, digital television, cable television and related industries in the PRC and China Digital TV's strategic and operational plans and future market positions. China Digital TV may also make forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about China Digital TV's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from projections contained or implied in any forward-looking statement, including but not limited to the following: competition in the CA systems, digital television, cable television and related industries in the PRC and the impact of such competition on prices, our ability to implement our business strategies, changes in technology, the structure of the cable television industry or television viewer preferences, changes in PRC laws, regulations or policies with respect to the CA systems, digital television, cable television and related industries, including the extent of non-PRC companies' participation in such industries, and changes in political, economic, legal and social conditions in the PRC, including the government's policies with respect to economic growth, foreign exchange and foreign investment.

Further information regarding these and other risks and uncertainties is included in our annual report on Form 20-F and other documents filed with the U.S. Securities and Exchange Commission. China Digital TV does not assume any obligation to update any forward-looking statements, which apply only as of the date of this press release.

About China Digital TV

Founded in 2004, China Digital TV is the leading provider of CA systems to China's expanding digital television market. CA systems enable television network operators to manage the delivery of customized content and services to their subscribers. China Digital TV conducts substantially all of its business through its PRC subsidiary, Beijing Super TV Co., Ltd., and its affiliate, Beijing Novel-Super Digital TV Technology Co., Ltd., as well as subsidiaries of its affiliate.

For more information please visit the Investor Relations section of China Digital TV's website at http://ir.chinadtv.cn/ .

  For investor and media inquiries, please contact:

  In China:

   Eric Yuan
   China Digital TV
   Tel:   +86-10-8279-0021
   Email: ir@chinadtv.cn

   Cynthia He
   Brunswick Group LLC
   Tel:   +86-10-6566-9504
   Email: chinadigital@brunswickgroup.com

  In the US:

   Kate Tellier
   Brunswick Group LLC
   Tel:   +1-212-706-7879
   Email: ktellier@brunswickgroup.com

SOURCE: China Digital TV Holding Co., Ltd.

CONTACT: China, Eric Yuan of China Digital TV, +86-10-8279-0021,
ir@chinadtv.cn; Or Cynthia He of Brunswick Group LLC, +86-10-6566-9504,
chinadigital@brunswickgroup.com; Or US: Kate Tellier of Brunswick Group LLC,
+1-212-706-7879, ktellier@brunswickgroup.com