China Digital TV to Demonstrate New Products at CCBN 2009 - Mar 18, 2009

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China Digital TV to Demonstrate New Products at CCBN 2009

PRNewswire-Asia
BEIJING
Mar 18, 2009

China Digital TV Holding Co., Ltd. ("China Digital TV" or the "Company"), the leading provider of conditional access ("CA") systems to China's rapidly growing digital television market, today announced that it will demonstrate a line of advanced new products and solutions in the upcoming 17th China Content Broadcasting Network Exhibition (CCBN 2009) from March 21 to 23, 2009.

At the exhibition, the Company will showcase new features of its CDCAS system, a market leading proprietary conditional access system which has been installed on over 200 TV networks across China. The new features include support for various value-added service applications for digital TV programming, such as push video-on-demand, personal video recorder (PVR) with content protection and two-way public key infrastructure (PKI) authentication.

The Company will also demonstrate its Electronic Program Guide (EPG) advertising platform. China Digital TV's EPG can transmit text, images, audio and video clips among other forms of data to set-top boxes at high-speed. The EPG's flexible and rapid content delivery ability enables a new advertising platform on digital TV networks and requires minimal hardware upgrades.

Additionally, the Company will demonstrate several user-end solutions including the NSM 6008 "air mouse." The NSM 6008 provides precision three-dimensional positioning and employs "air mouse" and "air multiple points" input methods which substantially improve the user interface and are applicable to various peripheral applications including remote control and gaming console.

The CCBN Exhibition, which commenced in 1993 and currently takes place in Beijing every March, is one of Asia's largest exhibitions and the only international exhibition of broadcast technology in China. For more information, please visit the CCBN website (http://www.ccbn.tv/ ). CCBN 2009 will be held at the China International Exhibition Center in Beijing.

  China Digital TV will be displaying its products at Booth 1B-142.

  About China Digital TV

Founded in 2004, China Digital TV is the leading provider of conditional access ("CA") systems to China's rapidly growing digital television market. CA systems enable television network operators to manage the delivery of customized content and services to their subscribers. China Digital TV conducts substantially all of its business through its subsidiaries, Beijing Super TV Co., Ltd. and Beijing Novel-Super Media Investment Co., Ltd, and its affiliate, Beijing Novel-Super Digital TV Technology Co., Ltd.

  For investor and media inquiries, please contact:

  In China:
  China Digital TV
   Eric Yuan
   Tel:   +86-10-8279-0021
   Email: ir@chinadtv.cn

  Brunswick Group LLC
   Cynthia He
   Tel:   +86-10-6566-9504
   Email: che@brunswickgroup.com

  In the US:
  Brunswick Group LLC
   Kate Tellier
   Tel:   +1-212-706-7879
   Email: ktellier@brunswickgroup.com

SOURCE: China Digital TV Holding Co., Ltd.

CONTACT: China Digital TV Holding Co., Ltd., Eric Yuan, +86-10-8279-0021,
ir@chinadtv.cn or Brunswick Group LLC, Cynthia He, +86-10-6566-9504,
che@brunswickgroup.com and Kate Tellier, +1-212-706-7879,
ktellier@brunswickgroup.com, both for China Digital TV Holding Co., Ltd.