China Digital TV Partners with Microsoft to Launch PC-TV Tuner Solution for Windows Vista - Dec 3, 2008

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China Digital TV Partners with Microsoft to Launch PC-TV Tuner Solution for Windows Vista

PRNewswire-Asia
BEIJING
Dec 3, 2008

China Digital TV Holding Co., Ltd. ("China Digital TV" or the "Company"), the leading provider of conditional access systems to China's rapidly growing digital television market, today announced the availability of a new PC-TV tuner solution which provides integrated support for the Microsoft Windows Vista operating system. This new solution will allow computer users throughout China to watch and record scrambled digital cable television programming on their PCs.

China Digital TV and Microsoft have been working together since March 2008 to develop products that would enable widespread adoption of the digital home. At the Microsoft Windows Hardware Engineering Conference 2008 (WinHEC 2008), representatives from both companies stated that they were pleased with the progress of the collaboration over the last eight months, and expect to further strengthen the partnership in areas of research and development of digital television technology as well as marketing.

"We are excited by the result of this partnership," said Mr. Dong Li, China Digital TV's chief marketing officer. "China Digital TV's world class hardware solution will enable Microsoft Vista operating system to make use of its multimedia capabilities to the fullest extent by allowing Chinese people to watch high-definition TV programs on their household PCs."

Mr. Yuanqing Shen, senior director of Strategic Partnership at Microsoft China R&D Group stated, "The Microsoft Windows Vista platform takes a leading role in supporting digital television programming and we are delighted to have China Digital TV as our partner in China. China Digital TV's deep commitment to and leading position in this industry lays a solid foundation for the commercial success of the PC-TV turner solutions. We expect our cooperation to grow deeper and broader in the future."

Based on a CA-enabled DVB-C Digital TV IC, the PC-TV tuner solution allows for a simplified approach in converting a PC into a digital television. The DVB-C HDTV Tuner can receive high-definition digital cable television programming, and decode the encrypted television signals through the conditional access module. The DVB-C HDTV Tuner is compatible with Windows Vista and Windows XP Media Center Edition (MCE), and is attached to a computer via either a PCI connection or a USB extension. Currently, the PC-TV tuner solution has been introduced to cable television network operators and manufacturers of PCs, set-top boxes and TV tuner cards around China.

In addition, China Digital TV also announced a new AIR-Mouse/AIR-Touch Panel IC compatible with all versions of Windows including Windows 7. Through a precise three-dimensional positioning, the AIR-Mouse/AIR-Touch Panel IC significantly enhances the interactive functionality of an input device such as a mouse or a remote control. This technological advancement serves as the platform that cable TV network operators rely on for developing interactive digital TV programming.

Safe Harbor Statement

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "may," "should" and similar expressions. China Digital TV may also make forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about China Digital TV's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from projections contained or implied in any forward-looking statement. Further information regarding such risks and uncertainties is included in China Digital TV's annual report on Form 20-F and other documents filed with the U.S. Securities and Exchange Commission. China Digital TV does not assume any obligation to update any forward-looking statements, which apply only as of the date of this press release.

About China Digital TV

Founded in 2004, China Digital TV is the leading provider of conditional access ("CA") systems to China's rapidly growing digital television market. CA systems enable television network operators to manage the delivery of customized content and services to their subscribers. China Digital TV conducts substantially all of its business through its subsidiaries, Beijing Super TV Co., Ltd. and Beijing Novel-Super Media Investment Co., Ltd, and its affiliate, Beijing Novel-Super Digital TV Technology Co., Ltd.

For more information please visit the Investor Relations section of China Digital TV's website at http://ir.chinadtv.cn/ .

  For investor and media inquiries, please contact:

  China:
   Eric Yuan
   China Digital TV
   Tel:   +86-10-8279-0021
   Email: ir@novel-supertv.com

   Cynthia He
   Brunswick Group LLC
   Tel:   +86-10-6566-9504
   Email: chinadigital@brunswickgroup.com

  US:
   Kate Tellier
   Brunswick Group LLC
   Tel:   +1-212-706-7879
   Email: ktellier@brunswickgroup.com

SOURCE: China Digital TV Holding Co., Ltd.

CONTACT: China: Eric Yuan of China Digital TV, +86-10-8279-0021, or
ir@novel-supertv.com; or Cynthia He of Brunswick Group LLC, +86-10-6566-9504,
or chinadigital@brunswickgroup.com; US: Kate Tellier of Brunswick Group LLC,
+1-212-706-7879, or ktellier@brunswickgroup.com