China Digital TV Chosen as Mobile TV Solution Developer by State Administration of Radio Film and Television - Jul 2, 2008

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China Digital TV Chosen as Mobile TV Solution Developer by State Administration of Radio Film and Television

PRNewswire
Jul 2, 2008

BEIJING, July 2 /Xinhua-PRNewswire/ -- China Digital TV Holding Co., Ltd. the leading provider of conditional access (CA) systems to mainland China's growing digital television market today announced that the Company has been designated as a mobile TV solution developer by the State Administration of Radio Film and Television (SARFT), China's regulatory body on broadcasting.

Under the contract signed with Zhongguang Satellite Mobile Broadcasting Corporation, a subsidiary of SARFT, China Digital TV will develop Electronic Service Guide (ESG) solutions based on China Mobile Multimedia Broadcasting (CMMB) standards.

CMMB is a home-grown broadcasting platform designed for mobile devices such as mobile phones, PDAs, MP4 devices and laptop computers. Earlier this year, CMMB services were launched in 37 cities in China including Beijing, Shanghai and Tianjin. People can watch seven to eight TV channels and receive radio programs on mobile devices with embedded CMMB chips. During the 2008 Olympic Games beginning this August, CCTV, China's central television station, will broadcast Olympic programming to CMMB users.

ESGs are program navigation guides used in mobile TV platforms. Mobile TV viewers can use an ESG to quickly search and find multimedia broadcasting information, like program airing time, classification and show summaries.

"We are pleased that SARFT has once again chosen China Digital TV as their technology solution partner," said Mr. Jianhua Zhu, China Digital TV's chief executive officer. He continued, "SARFT's selection helps us gain an important foothold into the mobile TV market, a market with immense potential. China's digital TV industry is evolving with the development of multiple viewing platforms. This wealth of new outlets provides China Digital TV with many opportunities for growth."

In China, the potential market for ESG usage is very broad as more than 300 network operators are expected to install head-end ESG applications and terminal-end ESG software will be adopted by millions of mobile device users. According to Chinese Ministry of Industry and Information Technology, the number of mobile phone subscribers in China reached approximately 600 million by the end of May 2008.

Safe Harbor Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995.

These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "may," "should" and similar expressions. Statements that are not historical facts, including statements about China Digital TV's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained or implied in any forward-looking statement.

Further information regarding these and other risks and uncertainties is included in our registration statement on Form F-1 and other documents filed with the U.S. Securities and Exchange Commission. China Digital TV does not assume any obligation to update any forward-looking statements, which apply only as of the date of this press release.

About China Digital TV

Founded in 2004, China Digital TV is the leading provider of conditional access ("CA") systems to China's rapidly growing digital television market. CA systems enable television network operators to manage the delivery of customized content and services to their subscribers. China Digital TV conducts its CA-related business through its subsidiary, Beijing Super TV Co., Ltd., and its affiliate, Beijing Novel-Super Digital TV Technology Co., Ltd. and its value-added services business through its subsidiary, Beijing Novel-Super Media Investment Co., Ltd.

For more information please visit the Investor Relations section of China Digital TV's website at http://ir.chinadtv.cn/ .

  For investor and media inquiries, please contact:

  In China:
   Eric Yuan
   China Digital TV
   Tel:   +86-10-6297-1199 x6171
   Email: ericyuan@novel-supertv.com

   Helen Plummer
   Ogilvy Financial, Beijing
   Tel:   +86-10-8520-3090
   Email: helen.plummer@ogilvy.com

  In the United States:
   Jessica Barist Cohen
   Ogilvy Financial, New York
   Tel:   +1-646-460-9989
   Email: jessica.cohen@ogilvy.com

SOURCE: China Digital TV Holding Co., Ltd.

CONTACT: In China: Eric Yuan of China Digital TV, +86-10-6297-1199 x6171,
or ericyuan@novel-supertv.com; Helen Plummer of Ogilvy Financial, Beijing,
+86-10-8520-3090, or helen.plummer@ogilvy.com; In the United States: Jessica
Barist Cohen of Ogilvy Financial, New York, +1-646-460-9989, or
jessica.cohen@ogilvy.com