China Digital TV Displays Leading Digital TV Technologies at 16th Annual China Content Broadcasting Network Conference - Mar 25, 2008

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China Digital TV Displays Leading Digital TV Technologies at 16th Annual China Content Broadcasting Network Conference

PRNewswire
Mar 25, 2008

BEIJING, March 25 /Xinhua-PRNewswire/ -- China Digital TV Holding Co., Ltd. , the leading provider of conditional access systems to China's rapidly growing digital television market, exhibited its newest products and services at the 16th Annual China Content Broadcasting Network (CCBN) Conference at the China International Exhibition Center, in Beijing from Friday, March 21st to Sunday, March 23rd, 2008.

China Digital TV displayed a variety of products developed over the past year, including two-way conditional access systems, HD Set-top Box (STB) solutions, an HD PC STB, an Electronic Program Guide (EPG) advertising system and several other new platforms for media content. A detailed presentation and on-site demonstrations were given by China Digital TV engineers, allowing the audience to become familiar with the company's new offerings. The company also hosted an awards ceremony to recognize outstanding partnerships with STB manufacturers on March 21st. On March 22nd, company representatives and guests gathered to acknowledge China Digital TV's rewarding partnerships with Intel, Microsoft, Panasonic and ViXS.

Mr. Jianhua Zhu, chief executive officer of China Digital TV commented, "As we've mentioned to the investment community before, it is vital that we that participate in this conference to show potential customers the products and services we offer and to further our relationships with existing customers. It is also important for the industry as a whole to see how our products and services will impact the future of digital television in China. The CCNB conference is the largest show in our industry, and success at this event is a key component in our marketing efforts. We are pleased to report another triumphant showing this year."

Dr. Zengxiang Lu, chairman and chief strategy officer noted, "Our goal is to build on our innovation and customer relationships to expand into greater value-added offerings in digital TV and all content protected media. The response to our products and services at this conference was very positive, a strong affirmation of our marketing strategy. Beyond marketing benefits, the event also gives our research and development team the chance to encounter new offerings from the global market. This exposure allows the team to determine possible technology partners and direct China Digital TV's innovation efforts."

About the 16th China Content Broadcasting Network Annual Conference

Organized by the State Administration of Radio, Film and Television (SARFT), the CCBN conference is the largest exhibition of its kind in the Asia Pacific region and is the event of the year for the DTV and broadband network industries. CCBN's conference has become an annual platform for knowledge sharing on innovation and market dynamics. In 2007, more than 60,000 professionals and 1,000 companies and organizations from over 30 countries participated in the CCBN conference and approximately US$1.12 billion of goods and services were purchased at the event.

About China Digital TV

Founded in 2004, China Digital TV is the leading provider of conditional access ("CA") systems to China's rapidly growing digital television market. CA systems enable television network operators to manage the delivery of customized content and services to their subscribers. China Digital TV conducts its CA-related business through its subsidiary, Beijing Super TV Co., Ltd., and its affiliate, Beijing Novel-Super Digital TV Technology Co., Ltd. and its value-added services business through its subsidiary, Beijing Novel- Super Media Investment Co., Ltd.

For more information please visit the Investor Relations section of China Digital TV's website at http://ir.chinadtv.cn/ .

  For investor and media inquiries, please contact:

  In China:
   Helen Plummer
   Ogilvy Public Relations Worldwide (Beijing)
   Tel:   +86-10-8520-3090
   Email: helen.plummer@ogilvy.com

  In the United States:
   Jessica Cohen
   Ogilvy Public Relations Worldwide (New York)
   Tel:   +1-646-460-9989
   Email: jessica.cohen@ogilvy.com

Website: http://ir.chinadtv.cn

SOURCE: China Digital TV Holding Co., Ltd.

CONTACT: In China: Helen Plummer of Ogilvy Public Relations Worldwide
(Beijing), +86-10-8520-3090, or helen.plummer@ogilvy.com; Or In the United
States: Jessica Cohen of Ogilvy Public Relations Worldwide (New York), +1-646-
460-9989, or jessica.cohen@ogilvy.com