China Digital TV Collaborates with Intel Corporation to Enable Next Generation Television Solutions - Mar 10, 2008

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China Digital TV Collaborates with Intel Corporation to Enable Next Generation Television Solutions

PRNewswire
Mar 10, 2008

BEIJING, March 10 /Xinhua-PRNewswire/ -- China Digital TV Holding Co., Ltd. , the leading provider of conditional access ("CA") systems to China's rapidly growing digital television market, today announced a collaboration with Intel Corporation for the mutual development of advanced digital television products.

Under the terms of the agreement, China Digital TV and Intel Corporation will cooperate to enable China Digital TV's CA solution to use the Intel® CE 2110 Media Processor.

"Advanced, high-definition technology is the future of China's digital television industry, and we are pleased to take the next step with Intel to bring next-generation digital television solutions to market in China," said Mr. Jianhua Zhu, China Digital TV's chief executive officer. "Intel's unmatched expertise in chip design coupled with our local knowledge and extensive partnerships with set top box manufacturers creates a unique opportunity for us to bring the most advanced, highly secure and reliable digital home entertainment products to China. This collaboration also allows our experienced R&D team to leverage its talents with the world's premier provider of chip technology, and we look forward to deepening our relationship with Intel."

Mr. Zhu added that the relationship fits with the company's strategy of expanding into value-added services that will require more advanced processing capabilities as it prepares for increased digital television penetration in China.

China Digital TV will modify its CA software to run optimally on the Intel® CE 2110 Media Processor, a complete system-on-a-chip that features an advanced processing unit supporting MPEG-2 and H.264 hardware video decoders, DDR2 memory interface and 2D/3D graphics accelerators. The cooperation will allow China Digital TV to package its CA software with the Intel® CE 2110 Media Processor to sell to China's set top box manufacturers. The integrated solution will enhance the system's ability to encrypt and decrypt signals for digital television systems.

About China Digital TV

Founded in 2004, China Digital TV is the leading provider of conditional access ("CA") systems to China's rapidly growing digital television market. CA systems enable television network operators to manage the delivery of customized content and services to their subscribers. China Digital TV conducts its CA-related business through its subsidiary, Beijing Super TV Co., Ltd., and its affiliate, Beijing Novel-Super Digital TV Technology Co., Ltd. and its value-added services business through its subsidiary, Beijing Novel- Super Media Investment Co., Ltd.

For more information please visit the Investor Relations section of China Digital TV's website at http://ir.chinadtv.cn/ .

  For investor and media inquiries, please contact:

  In China:
   Helen Plummer
   Ogilvy Public Relations Worldwide (Beijing)
   Tel:   +86-10-8520-3090
   Email: helen.plummer@ogilvy.com

  In the United States:
   Jessica Cohen
   Ogilvy Public Relations Worldwide (New York)
   Tel:   +1-646-460-9989
   Email: jessica.cohen@ogilvy.com

SOURCE: China Digital TV Holding Co., Ltd.

CONTACT: In China - Helen Plummer of Ogilvy Public Relations Worldwide
(Beijing), +86-10-8520-3090, or helen.plummer@ogilvy.com; In the United States
- Jessica Cohen of Ogilvy Public Relations Worldwide (New York), +1-646-460-
9989, or jessica.cohen@ogilvy.com, both for China Digital TV Holding Co.,
Ltd.